Digital marketing is certainly a difficult thing to do right. Discover how to make the most of Tampa SEO services, as a new business or growing enterprise

No matter what size your company is, Tampa SEO (Search Engine Optimization) services can be a game-changer for you!

Google is the most used search engine for users searching for products and information, and they made 3,200 changes to their internal algorithms every year. With this many changes, you need to stay up to date with current SEP trends, or you could risk losing ranking at any point through the process.

If you're not sure where to get started, Tampa's SEO services can help set you up for success, and this definitive overview can help you figure out where to begin.

What is SEO?

If you're new to SEO, you must have a firm understanding of what it is before you try making it serve you better. Your business is vital to the people of the Tampa Bay area, so it's essential to make sure that you and your company are visible to them.

Search Engine Optimization is the practice of making all the text on your website work for you. By having quality text that is SEO optimized, you will have a higher quantity and quality of traffic to your site.

There are a few key factors that go into improving the SEO for your website.

1. High-Quality Traffic - having proper SEO optimization means that the traffic that comes to your site will WANT to be there. The more optimized your keywords and text are, the more likely it is that you will receive a return on those visits.

2. Higher Quantity of Traffic - the better your SEO, the higher you will rank on the search engine results pages. Don't think your ranking is important? 67% of all clicks go to the first five search results on Google.

3. Organic Traffic - while it may feel counterintuitive, you can drive more traffic to your website through organic traffic than through paid advertisements. However, while search engine results pages (SERPs) have tons of ads, the number one organic result that shows up is ten times more likely to receive a click-through than the number ten spot.

SEO is essential to rank well on the SERP. Without adequate ranking, your website and business could suffer.

How Can You Boost Your SEO Performance?

Before you get started with trying to improve your SEO, make sure that your website is up to date. Perform a complete overhaul on all aspects of your website to make sure that everything represented is accurate. It's also important to be aware of how quickly your website loads, as this can affect your ranking as well.

Once you've got that sorted out, you need quality content on your website that Google can use to search for keywords and other key performance indicators (KPIs).

Create blogs and other text-based sources that Google can scan for this data for your ranking. When writing your blog, link to sources that offer related (but not competing) topics or are leading sources on what you have to offer. Also known as backlinks, these help prove to search engines that your site and your information are credible.

Why is Tampa SEO important?

Tampa SEO is important because it helps the residents of the bay area know which companies serve their community. By boosting your SEO performance, you will make sure that those hoping to find your product, do so successfully!

Shopping local means that you:

• Improve your local economy

• Support entrepreneurs and know the origins and sources of your products

• Have access to unique products special to your region

• Receive better and more intimate customer service

• Have a more personalized shopping experience

It's essential to let the people who live in your community know that you're a Tampa based company, and optimizing your Tampa SEO efforts can make sure they know who and where you are.

A Brief History of SEO

SEO was created in 1991, with the creation of the first website. Once one site came, many followed after it, which is why the rules of the web were needed.

By 1996, BackRub, which would eventually become Google, was developed. Google's development brought along the need to rank and refine search results for users. But, the rules were a little unrefined at first, which lead to easy marketing hacks like keyword stuffing and spam-based links that would result in higher ranking.

Google took advantage of this by developing an algorithm that would reward websites that were providing high quality, relevant content to users, and penalizing those who weren't.

These algorithms continue to evolve as SEO efforts change and grow with the times. Marketing teams are continuing to learn how to take advantage of these updates that level the playing field.

If you want to take advantage of these changes, stay on top of the current SEO climate and make sure that the content you provide stays in line with search engine rules. It's best to always practice good web content manners and optimize your content, so everything you provide is valuable for your visitors.

Where Should You Start?

Are you ready to optimize your website and start generating organic traffic?

Are you ready to improve your ranking on SERPs so that you get more eyes on your content?

The best place to start is with what you currently have to offer your viewers. Make sure that your website is up to date. Verify that your site is running at the optimal speed for anyone who clicks through.

Next, start generating content with keywords and other KPIs that Google can comb through to boost your ranking and flag your site as a good source for viewers.

For the best strategy to reach your Tampa SEO goals for client growth and business leads, contact us today! We look forward to helping you get your company where you want to be!