Are you trying to figure out if you need a new website or not? Read this article to learn how a poorly designed website can hurt your business.

Many companies develop killer websites when they first open. Optimized sites come with all the latest software trends, the layouts are stylish, and they keep up with the competition in their industry.

But if you never update your website after setting it up, it will look dated and won't be user-friendly quickly.

If you're more of a DIY web design fan, if you stumbled or rushed through your site design, your result may not turn out well and could be confusing to visitors.

Fantastic site design is an investment that will keep you looking your best. You have to put in the newest updates in place, refresh your look, and make sure that everything always works for your customers.

If you still aren't convinced to keep your site updated, read on for more of the threats that a poorly designed website can hold. Then learn how you can avoid these issues for top site performance in no time.

Does it Really Matter?

In short, yes!

The first things a potential customer will learn about your company will be on your website.

You only have about 50 milliseconds to make a good impression. If you don't you could lose that customer for good. 88% of customers would not return to a site if they had a bad experience.

A well-designed website can help with your SEO (Search Engine Optimization). Good SEO means that you will have better visibility on search engines and more traffic to your site.

When you are working up your budgets for each quarter, you should always make sure that you budget for an updated website. If you don't have the skillset to keep up with your website, consider hiring professional help to make sure you put your best face forward.

What Are the Traits of a Poorly Designed Website?

If you have a poorly designed website, here are some of the impressions you're giving off:

• You will appear to be uninformed or novice in your field, even if you're the most experienced in your region.

• If a consumer wants to work or shop with you, they need to be able to find what they are looking for easily. If they have to hunt around, they may lose interest.

• If you are trying to hire new talent, potential employees could visit your site. A mistaken impression could result in you losing out on great team members.

• Confusing copy (the text your guest reads) can mislead or turn-off your visitors.

• If your site doesn't reflect the style and the quality of your products, customers may get the wrong idea about you.

• Broken links and images can result in misrepresented products or lost navigations. Those spinning wheels when your content is loading will only hold their interest for a second or two. If it takes too long, they will leave and navigate elsewhere.

How Can I Make My Website Better?

Are you ready to learn how to optimize your site? Do you want to impress your visitors with fast loading, easy to navigate, modern, sleek, sophisticated website?

Are you ready to go from frequent bounce rates to increased transactions?

1. First -things-first, you need to test your website regularly. Check out navigations, links, images, and make sure everything works. Any time you make an update, you have to make sure that things don't break and that things function as they should.

2. Don't neglect the importance of SEO. Having an optimized site will result in more fruitful navigations.

3. Create a style guide for your website so that anyone who does work in it follows the same standards. Having a style guide will give you a cohesive look and keep all the members of your team on the same page.

4. Your copy should follow the style of your site (modern and hip or traditional and straightforward, for example). You also need to make sure that it is free of spelling and grammatical errors. It's an easy fix, but mistakes can make your website look amateur.

5. Make sure all your contact information is easy to find.

6. Organize your content by grouping like items, and using the less is more concept. Try to make your navigation as useful as possible.

7. Keep your software and design as up-to-date as possible. As soon as something is released, the next update is already in the works. Find a cadence that works for you and make sure that you don't fall too far behind.

How Can You Fix Your Website?

Are you ready to make some much-needed updates to your website? Are you ready to pump up the customer base, generate some conversions, and take your business to the next level?

Don't put off optimizing your site any longer. The longer you wait, the more negative impressions your poorly designed website could be making on potential customers.

Unfortunately, negative feedback spreads faster than positive feedback. Your website could have a more significant effect on your businesses than you realize.

Get your website looking great again, make sure everything is easy to find, and that it all works just as you expect.

If your site doesn't work for you, the one who knows where things should be, then imagine how frustrating it must be for new visitors.

Once you fix your website, you can take it to the next level by investing in your digital marketing efforts. Then you will see the difference a little positive attention can make for you and your business! Contact us today for more information!